GIANT YELLOW WELLY PROJECT

RNLI, UK Nationwide

We proudly supported the RNLI Mayday campaign with a striking eight-foot yellow welly installation, unveiled in Dublin, London, Cardiff, and Edinburgh.

Symbolising the boots worn by RNLI crews, the welly engaged the public with photo ops, stories, and donation opportunities. With 1,500 volunteers and 45 lifeboat stations, RNLI’s lifesaving mission depends on support—this bold installation helped make a lasting impact.